GW Osteopathy are a well established team of Osteopaths and Sports Therapists based in Guildford. With two locations and 9 therapists they had an established website but had been left frustrated by people promising them results that weren’t delivered. Since we started working with them we have been providing full marketing support for websites, advertising, strategy, branding and more.
Website tweaks and SEO
We started working together to bring about the minor changes they wanted to see on their website. Once these amends were completed, attention turned to improving the performance of the website with both speed and technical search engine optimisation being a focus. The old website was packed full of pages created by a previous marketing agency with a view to targeted SEO landing pages for multiple locations. These pages were full of errors and the majority stated that GW Osteopathy’s clinics were located in Dorking or Farnham!
Increase in scope of work
Once I had the chance to get more in depth with the website I arranged a chat with Gemma to talk her through the available options. It would have taken more time to rectify all the issues with the existing site than to build a new one and so we made the decision to create a new site using the existing structure where possible to retain those pages that were performing from an SEO perspective.
Links with booking system
The website had links to the external booking system but this was losing website traffic and so we worked together to integrate the existing booking system within the site. This included the addition of online payments as well as being able to create mini-pages with the booking for just one product linking to specific advertising campaigns.
Business advice and marketing support
Having got involved with so many aspects of the business through the website work, Google ads campaign management and booking system, we were able to work together to create a strategy for the launch of new Pilates classes and the introduction of additional rehabilitation facilities and equipment. This led to the creation of a second website: www.gwsportstherapy.co.uk
New website and social media channels
The new GW Sports Therapy logo, branding, website and Facebook page were set up and replaced the existing pages as the destination for the relevant Google Ads.
Now that the website is up to date and functioning as it should, we are working together on a monthly basis to progress the business, suggest & implement improvements and keep on top of weekly SEO audits.
“I first heard about Jenny through a friend, I was impressed by the new website she had done, I also needed a new website and more importantly I needed someone who would be honest with me as I had been messed around in the past.
“I have had two websites now designed by Jenny and help with other areas of my business including SEO, Google ads, my management system, online booking system, campaigns for the business. It’s been amazing for me to be able to work with one person who has helped with more than just designing my website.
“I cannot recommend Jenny enough and will definitely keep telling people to use her services. She is honest, reliable , efficient, and worth every penny.”